If you missed Part 1 of our Advertising platforms that are not Google or Facebook, click here to see our list of 11 platforms that you should consider if you are looking for a different way to reach your audience.
Whether you're a one-man-band or a large corporation, these alternative platforms could prove to be invaluable if it allows you to reach your audience in a way that makes sense to your business and your business goals.
1. Tik Tok
If you are targeting Gen Z or Millennials (Gen Z being people born between ‘97 and ‘15 and Millennials being those born between ‘81 and ‘96), Then you should consider utilising Tik Tok.
The key difference between advertising on Tik Tok and traditional advertising platforms is the content. User-generated content and interactive content is reported to perform much better than conventional ads that we would see on Facebook or Youtube. Tik Tok says themselves, “Don’t make ads, make Tik Toks” - Brands engaging with trends and “dueting” users content can grow brand awareness and reach new customers. If you are looking for examples of Tik Tok advertising, then I suggest looking at Clean & Clear, a Neutrogena brand. Their rebrand and relaunch in India saw a 9% increase in purchase intent and a 100.9% increase in brand message retention.
2. Done Deal - Classifieds
We all know Done Deal, whether you’ve bought, sold or fawned over that classic car that hasn’t sold yet for whatever reason.
Many businesses selling products and services have adverts on Done Deal, from furniture restoration to bookkeeping/accounting services.
With Done Deal now utilising Stripe payment, it is now possible for buyers to complete a transaction online. With that comes a huge opportunity for smaller businesses to advertise their products and services.
3. Taboola
Taboola is a lesser-known platform that specialises in Native advertising and is excellent if your brand produces many article style content pieces or blogs.
Native advertising is easy to set up and generally doesn't require any design experience, which is ideal for smaller businesses or one-person bands. These ad formats are typically made up of a headline, description, URL and a featured image. These elements are then reorganised and restructured to fit in with the page that the ad appears on.
These ads are designed for extending the reach of your content and driving more engagement.
4. Amazon
Not many consider Amazon when identifying platforms for their marketing mix. Not only is there the option to advertise on the Amazon Marketplace, but there is also “audio ads” which allow you to advertise on Alexa devices in peoples homes.
Amazon advertising lends itself to eCommerce stores, pushing online sales and high returns on ad spends.
5. Spotify
Our final out-of-the-box platform is Spotify. Audio ads can be submitted to the self-serve platform, with advertising plans starting for $250.
This platform offers specific demographics as well as interest targeting and built-in reporting to help you understand how effective your ads are at driving brand awareness and conversions.
