We’ve all heard the saying, “If you want something done right, do it yourself!” Well, this is one of those occasions where the exception proves the rule.
With all of the courses, webinars, blogs and videos on every possible topic surrounding PPC campaigns, it can be all too tempting to DIY and become your own PPC specialist. While in theory, there is nothing wrong with this, and as a business owner you should know exactly how every aspect of your business works, there are a few pitfalls to doing it yourself.
I could ask you “why would you hire a gardener?” and let you tell me the reasons such as “I don’t have enough time to weed my garden every day”, or, “I’ve wasted so much money on flowers that never grew, a gardener would actually save me money!”, or, “Well, a gardener is a professional who has spent many years training and has day-to-day experience with plants and flowers, why wouldn’t I hire one?” – and at this point, I would point out that the gardener is the PPC Agency, the PPC campaigns are the flowers, and your business is the garden – So clever! So let’s now translate my garden analogy into old fashioned marketing speak!
Many business owners and marketing managers are strapped for time. They are in a continual state of ‘getting back to task X as there are so many aspects of the business that need their attention. It might seem tempting to set up a PPC campaign and have it running in the background while you get on with the more important work, but this could end up costing you a fortune, with little to no return, if no checks are carried out. PPC advertising is not a ‘Set it and Forget it’ marketing tactic.
Working with a PPC specialist in a marketing agency means that your PPC campaigns are guaranteed the care and attention that they need. There is someone on hand to continually optimise and test variations within your campaigns to get you the best possible return on your investment. Also, when your business launches a new product, service or special offer, your PPC specialist or PPC Agency can work on making sure that people know about this new offering and set up campaigns, targeting, ads, videos, social posts, landing pages focused around promoting this new aspect of your business.
You might have started your campaign with a small budget, but then things got busy. The next thing you know, your meeting with the accountant and all of a sudden you’ve spent €3,000 because you forgot about the campaign and what’s worse is you didn’t even generate any business with that ad spend. That’s a lot of money to lose with no return.
While working with a PPC agency might seem like an expense, it can in fact act as an investment, as any reputable PPC agency will take your budget and establish a strong strategy that they feel will get you results, if for whatever reason, their campaign shows signs of not being successful, they will take the budget and try another tactic with it. So rather than accidentally spending €3,000, you could give that to an agency and identify some vital first-party data and gather conversions along the way.
Just like the gardener in our proverbial garden – PPC Specialist and PPC agencies are working with campaigns and accounts day in, day out. They have seen everything, the good, the bad and the ugly, so they likely know how to fix issues quickly and can identify new opportunities that could get you ahead of your competitors.
As well as having this level of in-depth experience, they also have direct access to support, and new product launches that you as the client would not be able to access were you running the campaign yourself. This can give you a competitive edge allowing you to test new strategies and products before they are even launched to the mainstream.
So, take some time to research a PPC Agency that might be a good fit for you and your company and trust them to nurture and grow your business. If you want to learn more about our PPC and Social advertising services, just click here, or if you would like to book a 15-min no-obligation call with Michael, our Managing Director, click here.
Remember PPC is an investment, not an expense because you should expect a return on your investment.