Chapter One - VM Digital Case Studies
CASE STUDY

Chapter One

Description

Chapter One Food and Living in Cavan, is a destination store, enticing visitors from across the country to enjoy the perfect blend of high-quality food in a comfortable environment coupled with a unique shopping experience.

Clients

Chapter One

Deliverables
  • Videography
  • Graphic Design
  • Brand Identity
  • eCommerce Web Design
  • Banner Advertising
  • Food Photography
  • Interiors Photography
  • Packaging Design
  • Search
  • Social Media Creative & Campaign Management
  • Videogaphy
  • Sales & Marketing Consultancy
Team
  • Michael
  • Fiona
  • Ana
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BRIEF

Chapter One approached us to help guide them through a rebranding and repositioning process ahead of developing a suite of brand assets, copy and content.

Their skillset is incredible and their input was invaluable in our journey to launching our website.
Emer Smith - Chapter One

OUR APPROACH

Meeting with the Chapter One team to discuss current marketing efforts, and reviewing marketing assets and platforms we developed a 6-month brand and marketing strategy.

After Covid hit, we have pivoted into developing an online presence for the brand, bringing core elements of the brand to the web, such celebration cakes, At-Home boxes, online gift vouchers and a home interior product shop.

THE RESULT

Chapter One launch campaign achieved the following:

  • Revenue increased by 335%.
  • Items sold through the website grew by 175%.
  • Social Media engagement grew by 250%
  • Sales from Social traffic grew by 45%
  • Sales from Paid search and SEO grew by 65%.

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