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CASE STUDY

Chapter One

Description

Chapter One Food and Living in Cavan, is a destination store, enticing visitors from across the country to enjoy the perfect blend of high-quality food in a comfortable environment coupled with a unique shopping experience.

Clients

Chapter One

Deliverables
  • Videography
  • Graphic Design
  • Brand Identity
  • eCommerce Web Design
  • Banner Advertising
  • Food Photography
  • Interiors Photography
  • Packaging Design
  • Search
  • Social Media Creative & Campaign Management
  • Videogaphy
  • Sales & Marketing Consultancy
Team
  • Michael
  • Fiona
  • Ana
Let's Talk

BRIEF

Chapter One approached us to help guide them through a rebranding and repositioning process ahead of developing a suite of brand assets, copy and content.

Their skillset is incredible and their input was invaluable in our journey to launching our website.
Emer Smith - Chapter One
Chapter One - image Chapter-One-Lifestyle-Products1 on https://vmdigital.ie

OUR APPROACH

Meeting with the Chapter One team to discuss current marketing efforts, and reviewing marketing assets and platforms we developed a 6-month brand and marketing strategy.

Chapter One - image mockup-Clipboard_v2-800x800-1 on https://vmdigital.ie

After Covid hit, we have pivoted into developing an online presence for the brand, bringing core elements of the brand to the web, such celebration cakes, At-Home boxes, online gift vouchers and a home interior product shop.

Chapter One - image Chapter-One-Lifestyle-Products12 on https://vmdigital.ie

THE RESULT

Chapter One launch campaign achieved the following:

  • Revenue increased by 335%.
  • Items sold through the website grew by 175%.
  • Social Media engagement grew by 250%
  • Sales from Social traffic grew by 45%
  • Sales from Paid search and SEO grew by 65%.
Chapter One - image Chapter-One-eCommerce-Website-Design-on-Multiple-Devices-to-Show-Responsivness on https://vmdigital.ie

We want to hear your story

Contact us today so we can help you share it!

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