As an owner of a business in Ireland that is currently growing, chances are that you have considered having a video on your website or your campaign. Perhaps, it is a product demo, a brand story, or a short explainer. And here is the huge question: how expensive will this be? It does but not quite as much as you may imagine. The majority of the business videos in Ireland cost between 1.5k and 8k in Ireland. The length and range of styles is high. There are social shoots of less content, and there is branded content shoot or multi-day shoot, etc., that get higher.
When you hire a professional crew, the camera is not the only thing you are paying. You are putting money in creative direction, scripting, lighting, sound, editing, and time and last but not least time is the most important.
You Had Better Know What You Are Paying For
This is where you spend your money when you employ professional video team:
Planning & Strategy
This involves development of the concept, scripting, list of shots and scheduling. Good pre-production process pays off in the long run.
Production
Day(s) of shooting. This could include people, professional equipment, and location costs depending on the project, anywhere between 2 to 10 members of a crew.
Post-Production
Stringing scenes, color grading, audio mixing, motion graphics and last deliverables.
You should count on spending 30 50 per cent of your total budget on editing alone and expect those costs to rise in the event that the video has to look slick or if it involves animation.
Need a quote to your project and time frame? Talk to a digital marketing agency or a video production company Ireland that offers transparent pricing and scalable packages.
What influences the End-Price?
A video production does not have a fixed price. Some of these factors are common within the price:
Length
A 30 second commercial can be edited faster than a 5 minute profile of a company, however the filming time can be comparable.
Number of people
There are videos that will require one or two individuals whereas some videos will require a full crew in terms of lighting, sound and direction.
Animation vs Live Action
Animated videos (such as explainer or motion graphics) usually take a lot of post-production but no shoot.
Filming location
It will be more expensive to film in a busy city centre or to rent a studio, than in your office.
Revisions
The majority of producers have 1-2 re-editing. The more changes, the more your time is involved which takes a toll on your budget.
Confused on whether to use live video or animation in the next project? Reach out to a marketing agency dublin or animated video production service that can guide your planning.
Video Type Price Ranges
This is what the various types of videos charged by businesses in Ireland include:
Short Social Clips: 500 -1,500
Excellent to be used in reels, stories, and testimonials. Mostly it takes one shoot day and some light editing.
Explainer Videos: 2,000-6,000
May be animated, contains a script and voiceover.
Product Videos: 1,500-4,000
Studio shoots and motion graphics as well as close up details may be included.
Corporate Videos: 3,000 euros-8,000 euros
Can include brand stories or interviews with the staff, or company culture shot over two or more days.
Event or Concert Videos: 1000-5000 euro
The filming of live shows or events tends to need additional crew and short turnaround.
If you're aiming for consistent, high-quality content, look for a video production and post production package that combines shooting and editing in one quote.
What to Do to Keep Within Budget
Prior to approaching any production company, clarify a couple of issues on your mind:
- What do you want this video to do?
- What you believe works best: Short and sharp, or longer and in-depth?
- Your requirements: Does animation, voiceover, drone overhead, subtitle?
Being aware of them can make the producer propose the appropriate strategy and not to spend your time or money on something you do not require.
If you're not sure how to start, book a discovery call with a digital marketing agency dublin that offers video production service alongside strategy and design.
Final Thoughts
Now what is good video content? A good video content does not only look pretty, it functions. It increases conversions and trust and simplifies your brand. However, it is dependent on price and the optimal outcomes are obtained when you are informed about what you are getting.
Find partners who will make the right inquiries and develop a proposal that bases its prices on your objectives rather than equipment and time.
In need of professional assistance when planning your next campaign? Connect with a digital marketing company or video production ireland team that offers business video production services, explainer video production services, and studio video production built for growing brands.
