Planit Kitchenz -Crozyl
VM were tasked with researching, naming, branding and developing the strategy for launching a new premium kitchen brand to complement the Planit Kitchenz range to a more discerning market.
We researched various names to give a sense of heritage and luxury before presenting a selection of these to the client for review. During this process, we merged the surnames of the two owners and from that Crozyl was born.
Colours, fonts and brand identities were developed to create a premium feel to the brand, in line with the agreed positioning. We worked with Crozyl to build content for the new brand, starting with a video shoot in their workshop, filming the team of cabinet makers as they handcrafted the kitchens. We also designed and built a brochure website, which we continue to update and manage, constantly adding new content, SEO and visuals of kitchens as we photograph and film their growing portfolio of work. We also developed a detailed PPC and Social media strategy to create awareness of the brand and to convert searches into leads & booked consultations with the Croyzl design team.
Branding, Interiors Photography, Logo Design, Photography, Sales & Marketing Consultancy, Search, Social Media Creative & Campaign Management, Video Content, Video Production, Web Design & Development, , Naming, PPC, SEO