Eatsmart Meal Plans
Eatsmart engaged with VM Digital to assist with the launch of their new business idea, through the design and development of a mobile friendly, user centric e-commerce website. And to develop a marketing strategy to bring the service to a national market.
After many zoom web consultations and on-site food tastings, we worked with the ES team to develop their positioning to differentiate them online from the competitors currently in the market. We designed and developed a fresh, engaging e-commerce website which allows customers to subscribe to the service or order one-off meal plans in just a few simple clicks. Our in-house photographer and videographer shot all the dishes and brought the brand to life online through photos and a promotional video about the service. We integrated the website with a Stripe payment facility and also developed a bespoke automated order system for their weekly orders, streamlining the process for the chefs and delivery team. We built an intuitive, easy to use content management system (CMS) allowing the team to update the weekly menus, imagery, and content throughout the website.
As part of the process we consulted with Eatsmart to create a full marketing strategy which included the pre-launch lead generation campaign on social media, via a ‘coming soon landing page’ allowing potential customers to fill in their contact details to allow them be the first to hear when the site goes live. Once live, we then commenced a full marketing launch through a search and social campaign strategy.
Banner Advertising, E-Commerce Website, Food Photography, Sales & Marketing Consultancy, Search, Social Media Creative & Campaign Management, Video Content, Video Production, Web Design & Development, PPC, SEO