Premier Contract Cleaning
After research and meetings, we agreed on a strategy to include repositioning, a brand refresh, a review of their media assets and the development of a communications program.
We produced a series of videos to help show the team at work and included client testimonials. Our endeavour was to address the sometimes negative attitude towards the cleaning sector and convey the new Athlone ‘cleaning with pride’. We also promoted the business to its agreed targets of institutional landlords, office managers, gym owners and showrooms, through a combination of paid search, e-marketing & social media. The first new commercial customer was contracted 3 days after launch. After 7 days of domestic activity 10 new customers had been serviced for gutters, carpets and windows.
Branding, Logo Design, Photography, Sales & Marketing Consultancy, Search, Video Content, Video Production, Web Design & Development, Stationary Design, Branded Vehicle,