Premier Contract Cleaning
After research and meetings, we agreed on a strategy to include repositioning, a brand refresh, a review of their media assets and the development of a communications program. And more recently we have launched a full PPC campaign and SEO optimisation campaign.
We produced a series of videos to help show the team at work and included client testimonials. Our endeavour was to address the sometimes negative attitude towards the cleaning sector and convey the new Athlone ‘cleaning with pride’. We also promoted the business to its agreed targets of institutional landlords, office managers, gym owners and showrooms, through a combination of paid search, e-marketing & social media. The first new commercial customer was contracted 3 days after launch. After 7 days of domestic activity 10 new customers had been serviced for gutters, carpets and windows.
We also launched a Pay Per Click Campaign to drive awareness and generate leads for Premier. We continue to run and manage their online advertising activity and are achieving some very positive results so far:
Period - 1st March '21 - 19th July '21 VS 12th Oct '20 - 1st March '21
Since launching the Google ads strategy - 616% Increase in overall site traffic
Overall Google ads Impression Share (Top) of 71%
A 6.08% CTR on search ads - 3.47% higher than the industry average
A Return on Ad Spend of 2.16x - only counting leads driven directly from PPC
We also implemented ongoing SEO optimisation to ensure the website is performing well for the User Experience (UI) which includes accessibility, web best practices, and speed performance. We have seen great improvements on the site so far.
Improved website speed performance from 2.7 seconds to 0.4ms
From the start of our website maintenance and management in July:
We have resolved 68 small issues that the website had for SEO, accessibility, performance, and best practices.
We have resolved 17 warnings that the website had for SEO, accessibility, performance, and best practices.
Branding, Logo Design, Photography, Sales & Marketing Consultancy, Search, Video Content, Video Production, Web Design & Development, Stationary Design, Branded Vehicle, , PPC, SEO