Social Media is still as crucial as ever. It offers you unparalleled access to your audience and facilitates two-way communication between brands and their followers.
In recent years, the amount of people advertising on social media has grown exponentially – more and more businesses are using both organic social media and paid social media placements as part of their overall marketing strategy, allowing them to reach new audiences with one message and re-engage existing customers/followers with a different message or offer.
So, what is the difference between organic social media and paid social media marketing? Anything that you post from your Twitter, Facebook, Instagram, Tik Tok, Pinterest, LinkedIn, etc., without “promoting” it with advertising budget is counted as organic. Typically these posts are only shown to those who ‘like’ or ‘follow’ you on your various social media, and in this case, you are relying on people “sharing” your content to reach new audiences.
With Paid Social Media Advertising, you can target new audiences outside of those who have already ‘liked’ or ‘followed’ your business using various demographic, geographic, interest, or behavioural trends to identify who should see your ad. These posts are powered by a daily or lifetime budget, essentially boosting your exposure.
At VM Digital, we offer both organic Social Media Management and Paid Social Media Advertising strategy and management.
At VM Digital, our in-house team of specialists mean you can get everything from Strategy to Video Production all under one roof.
Our team is constantly learning and upskilling to be confident knowing that your strategy will always follow the latest best practices.
When advertising on social media, it is important to know who your audience is, this is because most social media platforms utilise audience targeting, this means defining specific demographic information as well as general interests and hobbies of this audience to find people who match this description. There are also other tactics that involve matching email addresses to specific social media users but this is better done at scale.
Talk to us about your Social Advertising Agency project.